We first started off by reading the brief and seeing how we could incorporate new technologies into this project. We started researching about competitor museums and what tech they use in their experiences.
Competitor Analysis
We then went into the museum to gather some customer insight and conduct some customer discovery interviews. We also described verbally what project we were working on to gather some feedback.
The National Maritime Museum
Once we knew what technology was being used by our competitors we went on to create many user flows. These helped us see how the app would work in practice and to make sure we covered any flaws there might have been before creating wireframes etc.
Post-it user flow
Now the branding of the experience, we looked at ships heads up displays, the in museum ship simulator experience as well as the coordinates of the museum we were developing the experience for.
Branding inspiration
Final logo choice
We created multiple rounds of prototypes and wireframes as you can see below. This helped us conduct user testing reports with potential users of the experience.
Wireframe
Detailed wireframe
After creating everything we presented our idea to the National Maritime Museum and ended up winning the brief. Here is a short prototype video show the final concept experience.
